With so many businesses going online with search engine optimised pages, the competition has become more intense. This means that to stay ahead of the competition, you will need an extra bit of optimisation. Of late, however, there has been quite a lot of talk regarding ‘long tail SEO’ strategies for search engine optimisation. Here we will discuss what long tail search engine optimisation is and what the benefits of implementing long tail SEO are.
Search Engine Optimisation: Long Tail SEO
Long tail search engine optimisation can be described as a kind of statistical distribution, where a high frequency population is followed by a low frequency population. Long tail SEO, as implemented by SEO services for keyword research, is an expansion of generic, core and high volume keyword phrases, such that it includes numerous permutations and combinations for the keyword and other relevant phrases. These phrases, when used individually, are usually unlikely to result in lots of hits. However, when used as a whole, they can generate significant traffic. For instance, if you run an online chocolate store that is based in Australia, instead of optimising for ‘chocolate store’ (where the competition will kill you) optimise for ‘Dark Swiss Chocolate Store Australia’.
Search Engine Optimisation: Benefits of Long Tail SEO
Here are some of the major benefits of implementing long tail search engine optimisation techniques.
- People often seek long terms: People quite often tend to search for long phrases instead of generic terms. Although a generic keyword might see high search volumes, it is still just a generic keyword, derived from numerous long tail searches. So, it is of no use optimising for such keywords blindly. Studies have actually revealed that the more the keyword was diluted with additional search queries, higher was the global search volume for the keyword.
- Lower Competition: In this era of cut-throat competition it is crucial that you stay ahead of rivals. Trying to beat established competitors with high value keywords is not actually a good strategy. High value, short keywords are more often than not highly competitive. Usually people start searching using smaller keywords, followed by searching with long tail keywords. Although long tail keywords send less traffic, they are relatively less competitive and the traffic through them is highly relevant.
- Easier to rank: According to research conducted by Google, people usually tend to browse through only the first search engine results page (SERPs), so there is no point ranking on the second results page. Long tail keywords are generally faster and easier to rank among the top entries on the SERPs. Apart from that, search engines see long tail keywords as more natural and rank them higher on the relevance scores.
- More Value and Higher Conversion: A majority of the people searching the internet using long tail keywords are psychologically prepared to make a purchase so it is easier to convert them by optimising the site’s landing page to suit their requirements. Although long tail keywords generate lesser traffic, if you target particular long tail keywords in the same page, you can attract quite a lot of traffic.
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