Blogging for business can have a positive impact on your brand as well as growth. According to reports from a 2010 Hubspot research, companies with blogs pulled in 68 percent more leads as compared to the ones without blogs. The research also found that if a blog had a decent number (around 50 plus) of relevant informative articles, its lead generation increased by 77 percent. These figures just go to show how business blogging as a social marketing tool can be effectively used for brand management and increasing sales. Blogging for business as part of your company’s social marketing campaign helps to build stronger relationships with existing customers while pulling in more new prospective clients. The best part however of this social marketing approach is that it even allows your clients to share your posts on their own networks and pull in more people into the conversation. This helps to maximise the success of your business blog. Here in this article we will discuss some of the most effective tips for successful business blogging.
Social Marketing: Business Blogging Tips for Success
The following tips on business blogging can help ensure the success of your social marketing campaign.
- Integrate your business blog with your website: One of the major advantages of business blogging as a social marketing tool is the positive impact it has on search engine optimisation. Integrating your blog with your company’s website will help to improve your website’s search engine optimisation too, thus helping improve visibility. According to Hubspot, the ideal situation would be to host your business blog on your corporate website’s sub domain. Another way integration could be achieved is putting the blog inside a folder on your website. Both these methods will enable your website to benefit from the SEO advantages generated by your business blog.
- Publish frequently and consistently: Taking a laid back approach towards business blogging is a sure shot recipe to social marketing disaster. Research has in fact shown that businesses which benefited the most from blogging were those who kept blogging frequently and consistently. According to the 2010 Hubspot State of Inbound Marketing Report, about 46 percent of the businesses that publish blogs acquired a customer from a lead generated through their blog. You must make a commitment to update your blog consistently. Blogging for business on a weekly basis is the usual frequency, so start off by posting one blog every week. Later you can gradually work your way to the top by publishing more frequently.
- Evaluate blog analytics: Evaluating your blog analytics can provide you with valuable insight as to how you can make your social marketing campaign successful. Devoting time to analytics such as calculating monthly visitors, traffic drawing keywords, number of people subscribing to your blog etc. can provide you with vital information about which keywords are more effective at pulling in traffic, the extent of your reach and what all changes you should make to your blogging strategy to get better results. Some other metrics you must pay regular attention to include, number of comments generated, inbound links, page views, tweets and retweets and most importantly the conversion. This will help you get a better idea of how your blog is performing and its growth.
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