One of the most important and essential steps when building an online brand name is getting the right domain name. Your domain name is your internet identity. When picking a domain, do not just jump the gun and opt for the first one that you think is right. Once chosen, changing it again may not prove to be as effective as if you had chosen the right one the first time around. Also, today domains are not as expensive as they once were. Picking an effective and cheap domain label for your website just requires some thought and planning. Read on to find out about some of the most effective ways to help you pick the most effective and cheapest domain name.
How to Choose the Right Domain Name: Tips
Here are some great and easy tips to help you choose the best as well as the cheapest domain name for your website.
- Pick a name which is easy to remember: When picking a domain label, make sure that the name is easy to remember. Try picking names which are unique and related to the service, product, business, brand and the company’s activities. Though when choosing domain names, you can use up to 63 characters, however, keeping the count below 11 characters is considered as one of the best practices. Try keeping the name short and succinct, so people can easily memorise it. Using puns as domain names also works well.
- Pick domain labels which are easy to type: It is not enough to pick a name which sounds good and is easy to remember. Make sure the domain label you pick is easy to type. Use prominent, easy to use keywords which identify with your business with ease online.
- Look up expiring domain labels: There are quite a few domain labels available which are on the verge of expiring without any chance of being renewed by their earlier owners. What this means is that you can purchase the domain name quickly as soon as it expires. You can find the various expiring domains listed in different directories, search engines and forums. As the previous owner already had things in place, all the traffic which was being directed to that particular domain, will now be directed to yours.
- Only pick dot.com domain names: Once you have decided on your website’s domain label, you might find yourself caught up in the same rigmarole again when trying to register as a dot.com, finding someone has already used the domain label you were considering. To counter such situations, have several domain labels handy so you can register for dot.com websites. Also, if you are targeting countries other than the United States, it is advisable that you pick domain label which works well for the target country. For instance if you are targeting Australia, you could opt for domain names which end in ‘.au’ or if you are targeting UK, consider using domain labels which end in ‘.uk’. Where possible get both dot.com and the regional (com.au/co.uk) domains. It means your clients wont have to remember which it is, and stops potential competitors from stealing some of your hard earned traffic.
- Avoid using hyphens, numbers and symbols: Hyphens, numbers and symbols tend to complicate the readability of your domain label for the user. For instance, suppose the name of your website is ‘little-italy-restaurant’. When you tell your website’s name to someone that person might actually type it down without hyphens. Even numbers and symbols make it difficult for people to remember the domain label unless of course it is in some way unique and related to your business, brand, service or product.
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